Strategic link building is essential to increasing domain authority. Focus on acquiring backlinks from high-authority, relevant sites. Guest posting, HARO (Help A Reporter Out), and digital PR campaigns work well. Avoid spammy backlinks—Google penalizes unnatural link profiles. Build relationships with industry influencers and bloggers who may link to your content. Create linkable assets such as tools, infographics, or comprehensive guides. Internal linking also matters distributes authority throughout your site. Monitor backlink quality regularly using Ahrefs or Moz to ensure healthy link equity and maintain steady growth in DA.

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