Alex has turned a passion for wine and food into a lifelong career. After studying agricultural economics at Sydney University and working in all facets of the industry, he joined Prince Wine in 2004 at its South Melbourne store.
As wine merchants, they source wine from all over the world and bring it into the shop where they educate and assist customers.
Though COVID-19 has presented a challenge in 2020, the retail side of the business has continued to thrive. With travel restricted, customers are willing to step outside of their regular wine consumption patterns and try something new.
To assist customers during social distancing, the store added a tawk.to chat feature to their website.
Alex has turned a passion for wine and food into a lifelong career. After studying agricultural economics at Sydney University and working in all facets of the industry, he joined Prince Wine in 2004 at its South Melbourne store.
As wine merchants, they source wine from all over the world and bring it into the shop where they educate and assist customers.
Though COVID-19 has presented a challenge in 2020, the retail side of the business has continued to thrive. With travel restricted, customers are willing to step outside of their regular wine consumption patterns and try something new.
To assist customers during social distancing, the store added a tawk.to chat feature to their website.
“When you walk into the store, you'll be approached by a salesperson ... tawk.to enables us to bring that online.”
Through the chat, a staff member can ask a visitor, at the exact moment they are on the website, if they need a hand finding something. Then they can offer to assist them in looking around the store the same way they would in the shop.
Alex Wilcox, Co-Owner
Connecting with customers online is more important than ever now that more people are enjoying the flexibility of shopping via computers and smartphones.
With tawk.to Prince Wine Store continues to offer personalized recommendations while creating meaningful experiences for customers right where they are — wherever they are.
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The green widget you see below this text is the tawk.to live chat widget, if you click it you will see the window maximize and you will be able to chat with the tawk.to team 24×7-365. You can add a chat widget like this on your own site, with your own custom colors, messages, size, position and language. Click the widget and give it a try!
