When he was 24 years old, Derek made one of the most important decisions of his life — he joined the family business of cabinet making — and not because he had suddenly fallen in love with it. He just wanted to help his father, who was going through a tough business period.
After joining the company in 2009, he immediately realized the need to change how the business operated. When Mr. Cabinets was started in 1979, the process of creating cabinets was all manual, including design, measurement and cutting. Much of what they had done in the past was no longer necessary. Derek introduced automation and technology to increase efficiency.
Derek then went beyond looking at how they created their cabinets — he realized that the way they spoke to their customers also had to change.
When he was 24 years old, Derek made one of the most important decisions of his life — he joined the family business of cabinet making — and not because he had suddenly fallen in love with it. He just wanted to help his father, who was going through a tough business period.
After joining the company in 2009, he immediately realized the need to change how the business operated. When Mr. Cabinets was started in 1979, the process of creating cabinets was all manual, including design, measurement and cutting. Much of what they had done in the past was no longer necessary. Derek introduced automation and technology to increase efficiency.
Derek then went beyond looking at how they created their cabinets — he realized that the way they spoke to their customers also had to change.
“tawk.to has been a fantastic tool for us ... it has had a direct increase in sales and helped even from a project management perspective”
Mr. Cabinets uses tawk.to’s live messaging software so customers can ask questions about their custom designs, the materials they use, how long the project will take and more — all through messaging. Instead of picking up the phone and waiting in line to speak to someone, all they do is send a message to the Mr. Cabinets team and they get their questions answered right away.
Derek De Betta, Managing Director
Investing in technology and automation was just one part of the puzzle. Mr. Cabinets recognized that differentiating your business with quality customer service also means being available to your customers when they have questions. It’s the little changes like this that have made a difference at Mr. Cabinets and will continue to do so for generations to come.
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